Marketing Services

Inbound marketing strategy is a plan of action designed to achieve the goal of attracting, engaging and delighting people to grow a business that provides value and builds trust.

HubSpot Products to Deliver Service:
❏ Marketing Hub
❏ HubSpot CRM

This service is the creation of core buyer personas. Buyer personas are fictional, generalized representations of your ideal customers. Personas help us all - in marketing, sales, product and services - internalize the ideal customer we’re trying to attract.

HubSpot Products to Deliver Service:
❏ Marketing Hub
❏ HubSpot CRM

Content strategy refers to the management of pretty much any tangible media that you create
and own: written, visual, downloadable ... you name it. It is the piece of your marketing plan
that continuously demonstrates who you are and the expertise you bring to your industry.

HubSpot Products to Deliver Service:
❏ Marketing Hub
❏ HubSpot CRM

This service is the setup of the HubSpot platform. This consists of adding users, installing tracking codes, connecting domain names, integrating a CRM and more.

HubSpot Products to Deliver Service:
❏ Marketing Hub
❏ HubSpot CRM

This service is for increasing traffic to your website. Blogging is one of the keys to a
successful content strategy and helps build thought leadership within an industry, which will help build your brand as the go-to subject matter source.

HubSpot Products to Deliver Service:
❏ Marketing Hub
❏ HubSpot CRM

This service is for increasing inbound traffic to your website. SEO focuses on nothing
else but expanding a company’s visibility in the organic search results. It helps businesses rank
more pages higher in SERPs. And in turn, drive more visitors to the site, increasing changes for
more conversions.

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is for creating, scheduling, publishing, and monitoring social posts that build awareness and/or drive conversions from an audience on a social network. (This is a recurring service that averages 1-2 hours/week).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is for creating, publishing and managing ad campaigns that drive quality traffic and leads. (This is a recurring service that averages 3-5 hours/week).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service offering provides you with the power of video across marketing to provide
actionable, personalized content to leads and customers. Video is one service that can
differentiate you and can all be delivered from the HubSpot platform. (This is a recurring
service that averages 8 hours).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional
❏ HubSpot CRM

This service is where you create the process by which an anonymous website visitor becomes a
known lead. A conversion path is comprised of a remarkable content offer, call-to-action,
landing page, and thank you page. (This is a recurring service that averages 3-4 hours).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is all about keeping track of what prospects and customers are saying about your
client in social media and engaging with prospects as needed with the end goal of nurturing them into becoming a customer. (This is a recurring service that averages 1-2 hours/week).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is for optimizing your conversion path to ensure that conversion rates stay steady or continually increase. Elements you can test include; CTA copy, CTA graphics, landing page copy, form length, and much more.

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is for nurturing leads through your funnel by providing relevant content and offers
along the buyer’s journey. (This is a recurring service that averages 1-2 hours configuration).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is for engaging existing contacts through email. (This is a recurring service that
averages 1-2 hours).

HubSpot Products to Deliver Service:
❏ Marketing Hub Starter, Professional and Enterprise
❏ HubSpot CRM

This service is for creating the offers that will generate quality leads. You can
create content offers for each stage of the buyer’s journey to help them progress to becoming a customer. (This is a recurring service that averages 15+ hours).

HubSpot Products to Deliver Service:
❏ Marketing Hub Starter, Professional and Enterprise
❏ HubSpot CRM

This service is for creating a personalized website experience for users who engage with your website and content. Optimize sites to display only relevant information and offers to repeat visitors and customers. (This is a recurring service that varies in time to complete).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is the construction of a lead scoring system to help your client qualify and assess
leads. This is most useful for companies with good lead flow. (This is typically a
one-time service that averages 4-6 hours).

HubSpot Products to Deliver Service:
❏ Marketing Hub Professional and Enterprise
❏ HubSpot CRM

This service is for aligning the HubSpot CRM (or an integration) to setup and monitor closed
loop reporting - ie: how inbound activities are resulting in new customers and how it can be
continuously improved. (This is typically a one-time service that varies in time).

HubSpot Products to Deliver Service:
❏ Marketing Hub
❏ HubSpot CRM