CRM-Powered Marketing 

Because Marketing Hub is part of the HubSpot CRM platform, marketers can keep data at the center of everything they do.

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INTEGRATED FEATURES

Relevant marketing that engages and delights customers at every stage

CRM-powered marketing platform that has everything you need to get found, engage new people, and nurture them into leads sales will love.

Conversion Tools

Let your website sell for you with beautiful landing pages that are customizable to fit your brand and tracking to help you optimize for conversion. Convert your visitors into leads with professional call-to-action buttons, forms, and optimized pop-ups that you can add to your website in minutes.

Ads Management

Using Google Ads, or advertising on Facebook or LinkedIn? HubSpot Ads lets you seamlessly sync all your leads and audiences between HubSpot and the networks. Upgrade to Marketing Hub Professional to manage an ads budget up to $10K in HubSpot and more in-depth ROI reporting. See how many leads and deals your ads are generating.

Email Marketing

Send beautiful, personalized emails and easily measure and optimize your email marketing strategy with best-in-class email analytics. Count on un-matched deliverability and intuitive testing and reporting features to help you nail down the best performing messaging.

Landing Pages

Easily build beautiful landing pages that convert visitors into leads. Create tests and analyze performance so you truly understand exactly what resonates with your audience.

Segmentation

Segment contacts based on their behavior and company information. Use your lists to send targeted emails, personalize the website content your audience views, and power marketing automation.

SEO

SEO has changed. Build your authority in search with tools that help you plan your SEO strategy, optimize your entire website to rank for the key words your prospects are searching for, and measure real return on investment. SEO recommendations are also available in CMS Hub Professional.

Blogging Tools

HubSpot’s blog tool makes it easy to create and optimize content with SEO recommendations. Outrank your competitors for the keywords that matter and dig into blog analytics to measure which articles have the biggest impact on your marketing goals.

Social Tools

Link social interactions to contacts in your database for better attribution. See every interaction with your messages, create custom keyword monitoring streams for everyone on your team, and measure social performance across every major social channel, all in one place. Never miss an opportunity to engage with followers or delight your customers.

Marketing Automation

Automate your marketing beyond just email. Set up nurturing based on contacts and keep prospects engaged, onboard new customers, and more. Upgrade to Enterprise to run Account-Based Marketing (ABM) campaigns with company workflows. Leverage HubSpot’s granular segmentation to build personalized nurture streams from scratch, or get started with predefined templates.

Personalization

Easily personalize everything from your emails to your website content and calls-to-action. Mention specific details about a contact and their company, or swap out entire blocks of content and conversion paths to make their experience more personal.

Video Marketing

Marketers can now host and manage video files inside of HubSpot at no extra cost. Embed those videos into website pages, and blog posts with just one click, and add in-video CTAs and forms to make videos interactive. New video landing page and blog post performance analytics help maximize the impact of video marketing campaigns.

Account Based Marketing

Seamlessly coordinate across sales and marketing to run a powerful ABM program in HubSpot. With ABM properties and templates, company scoring, and out-of-the-box ABM reporting all available in both Sales Hub and Marketing Hub Professional, you can unite your teams around the same data to close more high-value deals.

Learn about the benefits of using your CRM to power your marketing.